Tiff busts 3 common myths about selling your Cardiff home
Selling your home is such a big decision and with so much advice flying around, it’s easy to get caught up in myths that don’t always reflect reality. Here in Cardiff, we see these three cropping up time and again. Let’s bust them once and for all!
Myth 1: “I should leave room in my asking price for negotiation.”
It’s a common belief... start with an extra-high price and you’ll have more space to negotiate later. But in the Cardiff property market, this strategy often backfires.
Buyers here are quick to compare homes online and if yours looks overpriced next to similar properties, they may not even book a viewing. Instead of encouraging offers, a too-high price can actually reduce interest.
When a property is launched at the right price, it attracts more attention from serious buyers, creates healthy competition, and often leads to a stronger final offer. It’s all about positioning your home correctly from day one.
How to make sure your pricing strategy is sound: Don’t be afraid to quiz your agent during the valuation. Ask them what evidence they’re basing their suggested price on, how your property compares to others recently sold in your area and what kind of buyer they think it will appeal to. A good agent should be able to explain their reasoning clearly, with local examples to back it up.
Myth 2: “Presentation doesn’t matter - people will focus on the house itself.”
Now, I know we’re always talking about our staging, styling and professional marketing visuals, but that’s because we see first-hand the difference it makes. In fact, one of the things that sets us apart in Cardiff is how much focus we put on presentation - from thoughtful home styling to professional photography and video.
Not all agents take this approach, and it shows. Buyers aren’t just looking at bricks and mortar; they’re buying into a lifestyle. If your home looks warm, inviting, and beautifully presented, it helps them imagine living there and that emotional connection is what often tips them into making an offer.
How to make sure your property is presented as best as it can be: Start with a thorough declutter and deep clean, then take a look at Nathan and Sian's guide to presenting your property for sale. Choosing an estate agent with professional photography and video included can make a huge difference in showing your home at its very best and helping buyers imagine living there.
Myth 3: “Any estate agent will do the same job, so I'll just go with the highest valuation.”
On the surface, it might feel like all agents offer the same service: list the property, book some viewings, negotiate a sale. But in reality, the approach can vary hugely! The quality of your agent’s work has a direct impact on your sale price, your timeline, and your stress levels along the way.
In Cardiff, we see a big difference between agencies that prioritise speed over service, and those that take the time to market homes in a way that truly connects with buyers. As we've discussed above, you also need to think about accurate valuations, creative marketing and staging guidance.
Sales progression is another area where the right agent makes a difference. Guiding a sale from offer to completion requires proactive management = liaising with solicitors, keeping buyers and sellers updated, and resolving any issues quickly.
How to choose the right estate agent: Starting by getting valuations from three estate agents will give you a good indication of the price your home will sell for. Don’t forget, the highest property valuation doesn't necessarily mean it's the best! Some agents may overvalue properties in order to secure new business, which can lead to a property becoming stale on the market, resulting in a reduction in price down the line. Check online reviews, ask friends and neighbours for opinions, speak to the sales team to see if a positive working relationship can be built and make sure you understand their fees, credentials, and the wider team. We have a whole blog all about this topic which we recommend reading.
Do you have a property to sell in Cardiff? For a chat about the next steps you can reach our team on 02920 454555 or email sales@cpshomes.co.uk.
The information contained within this article was correct at the date of publishing and is not guaranteed to remain correct in the present day.
