Capturing a lifestyle, selling a home.
As featured in our latest issue of Cwtch magazine.
Clinching the perfect imagery to make your home sing is of the utmost importance. Having an agent with a professional in-house videography team can make all the difference. Here are a few tips on getting your home sale ready from Scott, Head of Media.
All photos featured are from our recent listing on Llansannor Drive, Cardiff Bay. The property sold over asking price in less than 2 weeks following our listing going live and social media promotion of Scott's photos and video tour reaching a further 15,000 people.
Get in touch if you'd like to know more about the market activity in your area and the results we've been achieving for your neighbours.
Showcase your home in its best light
Consider whether a specific part of the day gets the best light in your favourite rooms, then book your marketing photo and video shoot for that time. The right light can make rooms come alive. Mirrors are always a fantastic addition to ensure the flow of natural light throughout a property. In general, you want as much light as possible, so leave doors to rooms open and open blinds and curtains. This will make the space seem bigger too.
Paint the picture
The camera will pick up the smallest of details. Take a quick snap on your phone before the day and see it as your buyer would. Too many shoes by the front door? Wires dangling from your TV? Are your kitchen cleaning sprays tucked away? Have a spring clean of items you may not notice day-to-day. When people are looking for a place to call home, they're imagining a fresh start, so make things seem like-new where possible, with sparkling surfaces, gleaming windows and minimal distracting clutter on show.
Begin with your favourite space
Start the tour in your favourite room or space, which could even be your garden - you may only have seconds to grab a buyer’s attention. This is a good idea not only for open-house viewings but also the way we edit the clips for your video tour, let us know what you want and we'll make sure the video is put together exactly the way you want it to be.
Raise the curb appeal
The front and exterior of your home is the first thing interested parties will see, so it's traditionally used as the leading shot and designed to grab attention. Start with a full clean of your front door and any surrounding areas. If your property has a forecourt or a driveway, a quick jet wash and removal of leaves and other seasonal debris is well worth it, touching up any chipped or cracked paint on walls or railings whilst you're at it.
A view from above
At CPS Homes, we often use drones for aerial footage of homes. If you’re able to park cars away from the property it will help show the front of the home and any driveway more clearly.
Here are some of the highlights of the standard marketing package available when you chose to sell with CPS Homes:
- Professional photography
- Professional video tour (with optional drone footage to showcase the size and scale of the property, along with gardens, surrounding areas and neighbourhoods)
- Professional floor plans
- Free home staging guidance
- Marketing on Rightmove, Zoopla and cpshomes.co.uk
- Social media promotion and paid Facebook/Instagram advertising with location targeting
- Email marketing to suitable ready-and-waiting purchasers
- For sale board & window card displayed
Extensive and effective marketing is just one part of how we're doing more to sell your home. For more information, get in touch today on 02920 454555 or email sales@cpshomes.co.uk.
The information contained within this article was correct at the date of publishing and is not guaranteed to remain correct in the present day.
