The new home-buying season traditionally starts every Boxing Day, and this year will be no different.
Rightmove, the UK’s biggest and busiest property portal, reported more than 51 million visits to their site between Boxing Day 2020 and New Year 2021. These numbers dwarf any other time of the year, so make it a hugely valuable time for sellers to list their home to keen-bean buyers.
Last year, our special Boxing Day listings attracting extremely high viewing numbers, seeing every vendor we listed for on Boxing Day 2020 receive an offer of at least the full asking price by the end of January, and over half agree sales within the first week.
You may not have heard the term before, but "power-buyer" is getting used more and more in today’s highly-competitive market. It’s the term given to somebody who has already found a buyer for their current property, is chain-free or doesn’t have a need to sell.
In short, power-buyers are in pole position to secure their dream home ahead of other interested parties, as many sellers prefer to choose buyers in this highly-proceedable position.
If you’ve been denied a viewing because you’ve not yet agreed a sale on your own home, you’ll understand the frustration. Don’t let this hinder your moving plans in 2022.
On top of the festive frenzy, another reason sellers should act now is the expected rise in interest rates.
Since the start of the pandemic, buyers have been reaping the rewards of all-time low interest rates by locking themselves into fixed-rate mortgages, but they're now in a race to agree a purchase before rates rise.
Soon-to-be-sellers who may be considering listing their home in the new year should take note. Our expert advice is to list now, as purchasers make a last-minute dash for fixed-rate products (80% do!). There's a very strong chance you'll achieve more than you will in the new year, and having a sale agreed on your home puts you in prime position to have an offer accepted on your new purchase.
We’d love to help you prepare your home for sale now, ready for a unique and heavily-promoted Boxing Day launch that captures the year’s biggest audience of active house-hunters.
We can meet to help you stage your home effectively (decorations or not!) and talk you through the unique marketing material our media team will produce; all aimed at giving your listing the ultimate edge.