CPS Homes

3 ways our Creative Team make each listing stand out

When it comes to selling or letting a property, great marketing isn’t just about showing off the bricks and mortar, it’s about telling a story. Behind that story is our in-house Creative Team:

Scott, the creative eye behind our standout property photos and video tours, capturing every home at its best for both lettings and sales.

Gemma, who turns stunning visuals into scroll-stopping social media posts that get your property seen by the right people.

Together, they make sure every listing doesn’t just look good - it stands out. Here are just three ways in which we bring properties to life…

Beyond the four walls...

The house might be the headline, but the neighbourhood is often the hook. In Pontcanna, we might film weekend scenes at the artisan market, coffee at Kin + Ilk, or a jog through Llandaff Fields. In Canton, it could be indie shops on Cowbridge Road, brunch at Chapter Arts, or vibrant street murals. Every neighbourhood has its own rhythm and we love highlighting it!



"When we filmed Shirley Road, we shot Angela talking directly to camera, mixed with lifestyle clips from around Roath – a cuppa at an indie café, a stroll through the park… because buyers aren’t just choosing a home, they’re choosing a lifestyle. Showing off the area helps them picture their future here.” – Scott

We let the pets steal the show (sometimes)

Home is where the dog is, right? When we spot a chance to include four-legged family members, we take it!


“This owner’s dog made a few star appearances in our shoot – and we loved it (as did our followers!). Including pets helps buyers connect emotionally. It makes the house feel like a home, not just a property.” – Gemma

We tailor the tone to the target audience

Different properties speak to different people and our job is to make sure the style matches the story. Take a look at this example of a video for a student rental. For a family home, we’d take a slower, warmer, more inviting approach (think cosy lighting, soft music and scenes of family life). Marketing a high-end apartment in the city? We’d go sleek and stylish, with polished visuals, clean graphics and a more refined tone.



“For student rentals, we go with bold slide colours, energetic pacing, and fun music to match the vibe of student life. When your visuals speak directly to your audience, your listing instantly becomes more engaging.” – Emma

It's all in the details…

From area shots to energetic edits and from pets to pacing, we put a lot of thought into how each property is presented, because we know that great visuals don’t just showcase a home. They help someone fall in love with it. Thinking of selling or letting? Our Creative Team would love to help your home stand out, too. Get in touch on 02920 454555 or email us: sales@cpshomes.co.uk or lettings@cpshomes.co.uk.

07 July 2025

The information contained within this article was correct at the date of publishing and is not guaranteed to remain correct in the present day.

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